Prospects are searching, and finding someone else
The people who need your expertise are typing questions into Google right now. We target those exact searches and structure each article so the answer is yours, where they're already looking.
THOUGHT LEADERSHIP THAT GETS YOU FOUND FIRST · EST. MMXXVI
Done-for-you content for firms that answer to a regulator.
RIAs, broker-dealers, and CPA firms get up to 8 search-optimized articles in their own voice every month — each one screened against the SEC Marketing Rule, FINRA 2210, and AICPA standards, so it clears review instead of creating work.
One pilot article for $19. No subscription required, and if you're not happy with it, we refund you, up to 30 days after delivery.
- Currently writing for RIA, accounting, and fractional-CFO firms
- Screened for SEC Marketing Rule, FINRA 2210 & AICPA guardrails
- Founder-operated, so you work directly with us
- No fabricated facts, sources, or quotes — ever
- Written in your voice, reviewed before it reaches you
48hour turnaround
100%quality-checked
8articles / month max
WHAT THIS FIXES
The expertise you keep meaning to publish — handled.
You know consistent content helps. The challenge isn't understanding the value. It's finding the time, writers, process, and trust to keep publishing month after month. Calamus handles that for you.
Generic content makes you sound like everyone else
Off-brand, templated filler does more harm than no content at all. We match your voice so every piece reads like your firm wrote it, not a content mill.
You don't have time to chase writers every month
Briefing writers and chasing drafts is why publishing stalls for most firms. Pick a cadence, approve the calendar, and finished articles simply arrive each month.
One made-up "fact" can cost you your credibility
In a trust-based business, a fabricated stat or source is a liability with your name on it. We never invent facts. Every claim is grounded, and every draft clears an editorial QA pass before it reaches you.
Authority compounds, but only if you're consistent
One article doesn't move the needle. A steady stream of useful, indexed expertise does. Calamus keeps you publishing on a rhythm, so your visibility builds month over month.
"Done" should mean ready, not more work for you
Clean drafts arrive in Google Docs with nothing left for you to reformat or edit. Drop them straight into your site, or hand them off. Your call.
HOW IT WORKS
From quiet to consistently discovered in four steps.
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01
Tell us what you want to be known for
Share your business, your services, and the topics you'd like more people to find you for. Five minutes, no strategy call required.
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02
Review your Pilot Article
We'll create a pilot article written specifically for your business, so you can evaluate quality, structure, and voice fit before subscribing. A one-time $19 fee, credited toward your first month if you subscribe.
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03
Choose a cadence
Pick the publishing rhythm that matches your goals. Green-light a topic calendar mapped to what your prospects are searching for.
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04
Receive articles every month
Articles arrive researched, written, reviewed, and ready for publication. You stay focused on the work while your expertise becomes easier to find.
THE PILOT, STEP BY STEP
What happens after you pay $19.
No silence after you hit submit. Here's exactly what Leo does, and when your article lands.
1. You answer a few questions
About five minutes, no call required. You pay the one-time $19 at the end of the form.
2. Leo builds your voice profile
We read your website and your answers to learn how your business actually sounds, so the article reads like you, not a template.
3. Leo researches and writes
We pull current sources for your topic and write one article in your voice, structured to get found in search and AI answers.
4. It arrives within 48 hours
Delivered as a Google Doc, ready to read. No account to set up, no software to learn.
5. You get one round of revisions
Leave comments in the doc and we revise to fit. This is where you watch the voice tighten.
6. Subscribe, and your $19 comes off month one
Pick a plan and your pilot fee is credited to your first month. Decide it's not for you, and you're never charged again.
WHO IT'S FOR
Built for expertise-driven businesses.
Calamus is built for businesses whose growth depends on being trusted and getting found by the right people at the right moment. It works best for firms with a clear specialty — the more specific your expertise, the more searches you can own.
FOR REGULATED FIRMS
Built for the SEC Marketing Rule era.
Since the SEC Marketing Rule took effect in November 2022, a blog post counts as advertising — and so do the rules on performance, testimonials, and recommendations. If you're an RIA, a broker-dealer, or a CPA firm, your content carries real compliance weight. Calamus is built to respect it.
We know the rules your content lives under
Guardrails grounded in the SEC Marketing Rule (206(4)-1), FINRA Rule 2210, and the AICPA Code & Circular 230 for tax content — matched to your firm's regulatory profile, not applied blindly.
The risky patterns never make it in
Every article for a regulated client is screened against the patterns that draw scrutiny — performance claims, testimonials, guarantees of outcome and specific-security recommendations for investment firms; unsupported tax-savings claims for CPA firms — and flags where hedged language and disclosures belong.
Your compliance officer gets a clean review copy
Each delivery includes a line-numbered review document — ready to print to PDF or open in Word — with a disclosure slot and a sign-off line, so your CCO can approve before anything is published.
Calamus is not a law firm and this is not legal advice. Our guardrails support your compliance process — they don't replace your firm's review, principal approval, or required filings.
WHY CALAMUS
The standards behind every article we deliver.
Quality is the foundation, not the headline. These are the rules every piece clears before it reaches you.
No fabricated facts
We never invent statistics, sources, quotes, or customer stories. If a claim isn't grounded, it doesn't go in.
Reviewed before delivery
Every article clears an editorial QA pass against our quality rules. Your pilot, your first articles, and anything the system flags also get a human read.
Voice matched
Your content should sound like your business, not a generic template. We match your voice on every piece.
Search & AI-optimized
Each article is built around real search intent, and structured so AI answer engines and search results surface your expertise, not someone else's.
Researched fresh every cycle
Before we write, we pull current sources and search signals for your topics, so each article reflects what people are searching for now, not last year.
Written to avoid AI tells
Every article is written and edited against our anti-AI ruleset — refreshed every quarter as detection patterns shift — then checked against your recent pieces for the repeated openers and tics that give AI away, until it reads like a person wrote it.
Monthly performance report
Every month you get a one-page recap: what we published, how your articles are trending in search and AI answers, and what's planned next. Real signals, not vanity metrics — visibility builds over months, and we show you the honest trajectory.
EXAMPLE OUTPUT
See the kind of content we'd create.
Real articles, written to answer what prospects in expertise-based fields are already searching for. Read the full pieces.
Financial Advisory
Roth Conversion Rules for High-Income Retirees
When a conversion makes sense, the income thresholds that matter, and the timing mistakes that cost retirees the most.
Read article Advisory & ConsultingWhat Does a Fractional CFO Actually Do?
The line between bookkeeping and financial leadership, and when a growing business is ready for the latter.
Read article Accounting & TaxS-Corp vs LLC: The Tax Differences That Matter
How the structures differ where it counts: self-employment tax, payroll, and the break-even most owners miss.
Read articleWHO YOU'LL ACTUALLY BE WORKING WITH
Hi, I'm Steven.
I run Calamus. I didn't set out to start a content company — I started it because I couldn't keep up with the writing my own businesses needed. I knew consistent content mattered; I just couldn't produce it at the pace it required. So I built Calamus to keep myself publishing.
Other founders saw the work, asked if I'd do the same for them, and that's what Calamus is now. When you work with us, you work with me directly.
steven@usecalamus.comPRICING
Pick a cadence. We handle the rest.
Simple monthly plans, no contracts. Start with a Pilot Article: a one-time $19 fee, credited toward your first month if you subscribe.
Starter
$249/mo
For expertise that finally gets published.
- 2 articles / month
- Twice-monthly cadence
- Keyword + intent targeting
- Voice-matched writing
- Topic calendar + Google Docs delivery
- Monthly performance report
Growth
$449/mo
For firms serious about being found.
- 4 articles / month
- Weekly cadence
- Everything in Starter
Scale
$799/mo
For authority built at full tilt.
- 8 articles / month
- Twice-weekly cadence
- Everything in Growth
Every plan starts with a Pilot Article, a one-time $19 fee credited toward your first month if you subscribe. Referred by a client? You both get up to 2 free months.
QUESTIONS
The things people ask before they start.
What exactly is a Pilot Article?
A full-length article written specifically for your business, on a topic your prospects are searching for, in your voice. It's a one-time $19 fee so you can judge the quality before committing to anything. If you subscribe, the $19 is credited toward your first month. If it's not a fit, it's refundable on request within 30 days of delivery.
How do you match my voice?
Before we write anything, we build a voice profile from how you already communicate — existing content, your intake answers, the way you describe your own work. Every article is then written and edited against that profile so it reads like your firm, not a template.
Will this read like AI wrote it?
No. Every article is written and edited to avoid the patterns that give AI away, then reviewed before delivery. We also never fabricate facts, sources, or statistics — here's our no-fabrication policy.
Are there contracts?
No contracts. Plans are month-to-month and you can cancel anytime. You keep everything we've written for you.
How fast do articles come back?
Your Pilot Article is delivered within about 48 hours. Once you subscribe, articles arrive on a set publishing cadence — Starter twice a month, Growth weekly, Scale twice a week — so you always know when the next one lands.
Do you offer a referral discount?
Yes. If an existing Calamus client refers you, you both get up to two free months: one when your first payment clears, and a second after their third. See how referrals work.
CONTACT
Let's get your expertise discovered.
Tell us what you want more people to find you for. We'll write a Pilot Article so you can see the quality first: a one-time $19 fee, credited toward your first month if you subscribe.
- Pilot Article to start ($19, credited at signup)
- No contracts, cancel anytime
- Reply within one business day
Want to judge the quality first? Read a real article we wrote.
Get a Pilot Article
Takes about 5 minutes. Tell us what services or topics you want more people to find you for. Secure $19 payment handled at the end, credited toward your first month if you subscribe.